MDSA is an independent not for profit, DEAF EMPOWERMENT organisation, registered as a Non-Profit Organisation (NPO) founded in 1995 and managed by Deaf and Hearing people.

MDSA is an empowerment platform for goal-driven young DEAF South Africans. Through a pageantry process, contestants are shaped through coaching to become leaders in business and life skills. Contestants become the VOICE that advocates for the DEAF COMMUNITY to be included in development opportunities in an equal manner to inspire fellow DEAF South Africans across different challenges being faced.

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